Services
GO2India Strategy

Strategic Benefits of a Go2India Model

Establishing a Global Capability Center (GCC) in India offers multinational corporations (MNCs) a powerful platform to scale operations, drive innovation, and optimize costs across IT and Shared Services functions.

IT Function Advantages

  • Access to Deep Talent Pools:India offers world-class engineering, cybersecurity, and cloud expertise at scale.
  • Cost Efficiency with Quality: Significant savings without compromising delivery standards.
  • Time Zone Leverage: Enables near-24/7 support and agile development cycles.
  • Digital Innovation Hub:India’s GCCs are increasingly driving AI, automation, and platform modernization.

Shared Services Advantages

  • Process Standardization:Finance, HR, and procurement processes can be harmonized across geographies.
  • Scalable Delivery Models:Hybrid setups (onshore/offshore) allow flexible growth.
  • Analytics & Insights: GCCs often evolve into centers of excellence for data-driven decision-making.
  • Compliance & Control:Centralized governance improves auditability and risk management.

Key Challenges in Execution

Despite the strategic upside, MNCs face several hurdles when deploying or expanding GCCs in India:

  • Location Strategy Complexity: Choosing the right city, talent market, and regulatory environment.
  • Cultural Integration: Bridging global expectations with local workstyles and communication norms.
  • Process Ownership Confusion: Lack of clarity between global, regional, and local accountability.
  • Retention & Engagement: High attrition rates in competitive talent markets.
  • Regulatory & Data Privacy Risks:Navigating India’s evolving compliance landscape.
  • Stakeholder Alignment:Ensuring buy-in across HQ, regional leaders, and local teams.

EarthTone Advisors – Your Strategic Partner

EarthTone Advisors offers a human-centered, performance-driven approach to help MNCs design, launch, and optimize their Go2India strategy.

Global Integration

  • Location Strategy & Setup Advisory: We help you select the right city, structure, and operating model—balancing cost, talent, and scalability.
  • IT & Shared Services Blueprinting: From process mapping to digital enablement, we co-create a roadmap that aligns with your global strategy.
  • Leadership & Culture Integration : Our coaching and change management programs ensure your India teams are empowered, aligned, and engaged.
  • Governance & Risk Management : We help define clear ownership models, compliance frameworks, and performance metrics.
  • Stakeholder Engagement & Communication: EarthTone facilitates cross-border alignment through storytelling, workshops, and executive facilitation.
  • Sustainability & Trust Building:We embed ethical standards, DEI principles, and long-term capability development into every engagement.

Why EarthTone?

  • Global insight with local fluency (Kuala Lumpur, Athens, and India-aligned expertise)
  • Advisors with real-world leadership experience in IT, GBS, and transformation
  • A soulful, strategic approach that blends precision with empathy
  • Outcome-driven engagements focused on performance, retention, and resilience
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A 20 Years learning expedition journey and Transformation projects in India

2005
Patrick Franchinard standing in front of participants during an India learning expedition group event.
2025
Patrick Franchinard with participants during an India learning expedition group visit.