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Founder and CEO
Patrick FRANCHINARD

Patrick is a seasoned and visionary leader with extensive experience in general management, business transformation, and global operations across various industries and geographies. Known for an entrepreneurial mindset, strong leadership, and a commitment to excellence, this individual has consistently driven impactful change in large and complex organizations. Patrick has recently Founded EarthTone Advisors, a disruptive coaching and consultancy company after having held various C-level positions in MNC such as GBS VP, CIO, CPO or CEO of a cluster of Countries in Eastern Europe. Patrick has managed a team of 2000+ employees notably in the Global Business Service function after having fully defined the strategy and ambition of the company in this area. Patrick has spearheaded transformation initiatives that optimized processes and reduced operational costs

  • Drove multi-billion Euro procurement strategies, enhancing supplier innovation and category management.
  • Successfully managed business Portfolio Management in a difficult context.

Management Seniority

  • Member of Regional Executive Committees (COMEX) in various roles
  • Held VP and C-level positions, including Group Business Services VP, APAC Global Services VP, CPO and CIO Roles
  • Directly reported to MNC top senior executives, including Group Secretary General and APAC and Europe VPs.
  • Extensive experience in board-level roles (CEO, Chairman) across multiple organizations

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Key areas of Expertise:

Global Business Services (GBS) Leadership:

  • Proven track record in setting up and managing GBS at a global scale (2000+ employees).
  • Expertise in defining visions, strategies, target operating models, and executing transformation plans.
  • Comprehensive experience in process optimization (End-to-End), location strategy, and hybrid outsourcing models.
  • Operational Experiences:
  • Deep knowledge of organizational, business, and IS processes.
  • Established cost-saving strategies through labor arbitrage, automation, standardization, and process transformation.
  • Strong focus on delivering superior performance to enable operational and customer excellence.
  • Strategic Procurement - CPO Role :
  • Led procurement functions managing multi-billion Euro spend.
  • Pioneered advancements in supplier innovation, make-or-buy strategies, and category management.
  • Regional and Market Leadership - CEO / VP Operations roles:
  • Successfully managed diverse markets (APAC, Europe, South East Europe) with responsibilities ranging from business development to industrial operations.
  • Delivered competitiveness through logistics platforms and industry-specific innovations.
  • Technology and Information Systems - CIO Role:
  • Extensive experience as CIO and IT leader, overseeing major digital transformations and ERP implementations.
  • Expertise in leveraging technology to drive efficiency and alignment within complex structures.
  • Leadership Development - Mentoring Role:
  • Mentored and developed teams at all levels, fostering a culture of growth, innovation, and accountability.