Services
GO2India Strategy

Strategic Benefits of a Go2India Model

Establishing a Global Capability Center (GCC) in India offers multinational corporations (MNCs) a powerful platform to scale operations, drive innovation, and optimize costs across IT and Shared Services functions.

IT Function Advantages

  • Access to Deep Talent Pools:India offers world-class engineering, cybersecurity, and cloud expertise at scale.
  • Cost Efficiency with Quality: Significant savings without compromising delivery standards.
  • Time Zone Leverage: Enables near-24/7 support and agile development cycles.
  • Digital Innovation Hub:India’s GCCs are increasingly driving AI, automation, and platform modernization.

Shared Services Advantages

  • Process Standardization:Finance, HR, and procurement processes can be harmonized across geographies.
  • Scalable Delivery Models:Hybrid setups (onshore/offshore) allow flexible growth.
  • Analytics & Insights: GCCs often evolve into centers of excellence for data-driven decision-making.
  • Compliance & Control:Centralized governance improves auditability and risk management.

Key Challenges in Execution

Despite the strategic upside, MNCs face several hurdles when deploying or expanding GCCs in India:

  • Location Strategy Complexity: Choosing the right city, talent market, and regulatory environment.
  • Cultural Integration: Bridging global expectations with local workstyles and communication norms.
  • Process Ownership Confusion: Lack of clarity between global, regional, and local accountability.
  • Retention & Engagement: High attrition rates in competitive talent markets.
  • Regulatory & Data Privacy Risks:Navigating India’s evolving compliance landscape.
  • Stakeholder Alignment:Ensuring buy-in across HQ, regional leaders, and local teams.

EarthTone Advisors – Your Strategic Partner

EarthTone Advisors offers a human-centered, performance-driven approach to help MNCs design, launch, and optimize their Go2India strategy.

Global Integration

  • Location Strategy & Setup Advisory: We help you select the right city, structure, and operating model—balancing cost, talent, and scalability.
  • IT & Shared Services Blueprinting: From process mapping to digital enablement, we co-create a roadmap that aligns with your global strategy.
  • Leadership & Culture Integration : Our coaching and change management programs ensure your India teams are empowered, aligned, and engaged.
  • Governance & Risk Management : We help define clear ownership models, compliance frameworks, and performance metrics.
  • Stakeholder Engagement & Communication: EarthTone facilitates cross-border alignment through storytelling, workshops, and executive facilitation.
  • Sustainability & Trust Building:We embed ethical standards, DEI principles, and long-term capability development into every engagement.

Why EarthTone?

  • Global insight with local fluency (Kuala Lumpur, Athens, and India-aligned expertise)
  • Advisors with real-world leadership experience in IT, GBS, and transformation
  • A soulful, strategic approach that blends precision with empathy
  • Outcome-driven engagements focused on performance, retention, and resilience
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A 20 Years learning expedition journey and Transformation projects in India

2005
2025